Whitney is a real estate investor and personal finance trainer working to help others on their path towards financial independence. She is the founder of ASH Wealth and the Investor Accelerator Program which helps investors develop a plan to reach their real estate and financial goals. Today, Whitney is a partner in $378M+ of real estate assets, including 3,000+ residential units (SFR, MF, MHP, and assisted living) and 1,430+ self-storage units. She has been a guest on multiple podcasts, including Bigger Pockets Episode #340. In this episode, Whitney discusses managing your investments like a business, the five wealth centers of real estate and recycling money with velocity to grow your business.
Whitney talks about the importance of the equity build and accumulation phase to build capital. For those starting out with a small amount of money, she recommends starting with single family homes, but if you have significant capital to start, you can leverage other people’s expertise and invest in other their deals through syndications.
Whitney discusses the wealth centers of real estate – cash flow, leverage, tenant paydown, inflation reducing the debt, depreciation and tax benefits of real estate. She also talks about the BRRR (buy, rehab, rent, refinance, repeat) method vs turnkey investing and relates it to return on time. She talks about an investor’s need for capital, time or hustle and depending on which of those you have, that can guide the investing strategy you choose.
Whitney mentions the importance of treating your passive investing as a business that you are building and talks about the benefits of qualifying for the real estate professional status.
Whitney discusses the 1031 exchange compared to the “Lazy 1031” and some of the challenges of the standard 1031 as it can force you into a transaction that might not fit your overall business strategy.
Whitney talks about velocity of money, which means putting cash flow back into the business to produce more cash flow to grow your business at an exponential rate.
Whitney discusses the evaluation of a sponsor and some of the red flags she looks for when vetting a sponsor as well as some deal metrics that are critical to her in evaluation of a deal.
Podcast she recommends:
If you would like to contact Jim Pfeifer, you can email him at firstname.lastname@example.org or if you would like to find out more about Left Field Investors go to www.leftfieldinvestors.com.
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